The Archer story is the American Dream come true
The family business that George Halages founded in his garage in Roanoke, VA, in 1997 is now a recognized national leader in consulting, engineering, and manufacturing of precision rubber components.
In the beginning, George and his small team faced 20-hour workdays, years without paychecks, and credit card debt. They persevered. Sales grew as Archer gained loyal customers in a wide range of industries. They turned their first substantial profit in 2009, just as the recession started. George leveraged the downturn by purchasing several competitors who were failing. This strategic investment positioned Archer for exponential growth when the economy rebounded in late 2010.
More than a decade later, our continued success has attracted a highly trained team of engineering, sales, manufacturing, quality control, and customer service professionals; all focused on building long-standing relationships with satisfied customers.


Founder & CEO

Corporate Controller

Senior Vice President, Sales & Marketing

Director of Engineering and Quality
Mark has more than 20 years of valuable experience serving customers with a commitment to innovative problem solving. He enjoys spreading the word about Archer’s broad range of products and capabilities. His goal is to partner with the customers and help them grow their business profitably. When he is not working, Mark likes to be active, “I enjoy golfing, running, pickleball and generally being outside,” he said. Mark and his wife of 22 years have twin daughters and a son. “We love traveling and being involved with sports as a family,” Mark said.
Brandon has nearly 20 years of experience working with and finding solutions for manufacturers. He serves Archer customers in the southwestern Unites States.
Ricardo serves customers in South Texas and Mexico. Based in the U.S., but working extensively in his native Mexico, Ricardo has many years of experience representing some of the world’s leading rubber and sealing manufacturers.
Ricardo is based in Mexico. As an industrial engineer with more than 20 years of experience in international industrial sales, Ricardo brings Archer customers a wealth of knowledge and expertise.
Customer Service Manager
Customer Service Representative

